7 Figure Seller Japan Mastermind - Live in Okinawa, Japan
Apr 8-10, 2024
In this 3 day in-person event you will learn exactly how you can sell an additional $300k-$965k per year in Amazon Japan
In this 3 day in-person event you will learn exactly how you can sell an additional $300k-$965k per year in Amazon Japan
Did you know that Japan is the 4th largest Amazon Marketplace in the world?
But virtually nobody is talking about selling in Japan!
In fact I see more podcasts devoted to selling in the UAE, Canada, and even relatively tiny marketplaces in comparison like the Netherlands and Poland than Japan!
In fact, compared to other countries, Japan has the 8th (EIGHTH) most sellers according to a recent study by Stastica.
This means that there is a huge opportunity!
1. Japan is the 4th biggest Amazon marketplace in the world. Here are some additional facts about Japan
a. 4rd largest GDP in the world
b. Population of 126 million (2021) which is DOUBLE the population of the UK
c. Amazon.co.jp is the #1 ecommerce site in Japan with revenue of US$13 billion in 2021
d. Ecommerce penetration rate of 74% – 93 million online shoppers in Japan
e. Ecommerce is forecast to grow at a yearly rate of 6% in Japan
2. For the same amount of effort you apply to sell in the UK or Germany you will make a LOT MORE MONEY in Japan. In Europe VAT, regulations, and packaging requirements are a nightmare.
In Japan, taxes are lower (if you have to pay any at all), there are fewer regulations, and packaging requirements.
If you know how to sell in Japan and have the right partners in place, the effort will be lower and the ROI will be higher selling in Japan than in most other countries.
In one case study Nick Katz helped a client who previously sold in Amazon.com (US) to enter the Amazon Japan marketplace. They were able to generate sales of 125,150,672 yen or $965,593 in the past 14 months (from 0 to 31,334 units sold).
If you are already selling in the Amazon US/EU marketplaces you may have an advantage selling in Japan using your products. If you position and market your products the right way, you can also sell an additional high-6 figures of USD revenue per year.
3. There’s far less competition, unsophisticated, weaker competition in Amazon Japan.
In terms of absolute numbers, Japan has far fewer sellers than other major marketplaces.
Moreover the competition is a lot less sophisticated in Japan than other countries. For example some US sellers don’t even bother to translate their listings from English to Japanese. They even entered ENglish into the description and in the backend. They’re doing NOTHING to win over the Japanese customer so the bar is set really low in Japan when you have these lazy competitors.
Moreover, granted there are Chinese sellers in Japan but many of them are not spending time to localize their listings. The listings clearly were targeted at the US and they are just “throwing things on Japan”.
The Japanese translations are very crude, not localized to the local audience, and they usually turn away savvy Japanese customers.
4. You need way fewer reviews to compete in Japan
If you have a listing with 1,000, 500 or even 100 reviews in the US and you sell in Japan, you will probably have 10x the reviews of everybody else.
You can bring those reviews to Japan and start right away and have more reviews than all the other sellers combined.
In other words you can virtually start at the top without any sales history in Japan.
You will have a head start against competitors from Day 1 if you have existing listings on Amazon US or EU.
This means higher conversions and lower PPC costs
5. Lower PPC costs.
If you have at least a few hundred reviews in the US, you can leverage that into lower PPC costs, even with zero sales history. In some cases, we are talking an average CPC as low as $0.29 per click!
6. You don’t need to know Japanese to sell in Japan – Seller Central is in English and you can hire Japanese support (VAs) to reply to customer questions.
7. Lower shipping cost and faster shipping time from China factory back to Japan. It takes 30-45 days from Shanghai to to Los Angeles while it takes only 7-10 days from Shanghai to Tokyo.
8. You don’t need to register a company in Japan or be based in Japan to sell in Japan.
You do need a Japanese importer of record to legally import into Japan.
You also need to make sure your products are compliant to Japanese laws and regulations. We will teach you how to do this at the Japan Mastermind.
9. You don’t need VAT or GST registration in Japan. The local equivalent is the Consumption Tax (CT) but you don’t need that until you hit roughly 10 million Yen in sales per year ($65,000 USD).
Tax rates will be much lower in Japan than other foreign marketplaces
10. There are unique marketing channels in Japan that you can use to build an audience and make a lot of sales at low cost.
Line is an example. 7 Figure Sellers in Japan are building audiences of thousands of users on Line, who are super engaged when you need to ask for reviews, offer coupon codes to boost sales, or even to collect feedback when developing a new product.
But many people are INTIMIDATED by Japan
They are intimidated by the language barrier. Japanese characters with their circles, squares and characters look totally foreign to the English speaking world. And the language is not easy to learn – believe me… I’ve been trying for several years!
Others are intimidated by the cultural barriers. People don’t shake hands but they bow.
They don’t use a fork and knife but use chopsticks.
But they eat sushi with their hands!?
They slurp ramen noodles loudly but are not allowed to stick chopsticks in their rice!?
They even have super weird Japanese cosplay costumes where guys and girls dress up in comic book character costumes.
Doing business in Japan can be intimidating.
The Japanese consumers’ wants and desires can be very different from western consumers. They may be more detail-oriented and quality-oriented.
And their lifestyles and homes are different. Patio furniture that fits large American homes won’t work in a tiny Tokyo apartment.
During the pandemic, my family and I lived for 2 and a half years in Okinawa Japan. Over time I discovered the opportunity in selling on Amazon Japan. Living in a rural village I was able to order anything from diapers to the latest compact projector and projector screen for our family movie nights at home.
And I started to sell in Japan to test the waters. I picked a product that had an opportunity in Japan and was not yet saturated (unlike in the US).
I was able to get traction quickly and quickly sold out of the first order in a matter of a couple months!
I realized that Amazon Japan is one of the biggest blue oceans in the Amazon marketplace in the world.
Blue Ocean – “a new market with little competition or barriers standing in the way of innovators”
While everyone is fighting over the English speaking markets, there is a golden opportunity in Japan
So while your competitors are fighting each other in the other “red oceans” around the world, you can come in and potentially dominate this “Blue Ocean” in Japan if you know how to do it.
This means:
So now is the time to enter Amazon Japan.
A lot of people don’t know how to start selling in Japan. They think that you have to be fluent in Japanese.
They think you need to register a company in Japan. Or register VAT or EORI.
That simply is not true.
So to help sellers enter the Japanese Amazon market and to DEBUNK those myths about Japan
In 2023 I decided to create the FIRST EVER Amazon Seller Conference in Japan to help you learn how to crush it in this blue ocean market.
I created this event to help sellers accelerate their selling into Japan. I knew that since I didn’t speak the language and I could sell into Japan you could do it too.
But I didn’t do this alone. In fact I had a mastermind of other sellers selling in Japan to guide me through the journey to sell into Japan.
Logistics - get product into Japan; Strategy - whether to go 3PL or directly to Amazon FBA; Launching - have to throw out our old playbook how to launch products for Japan
G.Y, 7 Figure Seller
I have started selling on Amazon Japan, but not successful. I want to scale my Amazon business in Japan.
C.Z. 7 Figure Seller
Promises to answer all aspects of expanding to Japan… All SOPs and connections to expand to Japan
D.V. 7 Figure Seller
I want to expand into Amazon Japan… Learning all the knowledge required to sell on Amazon Japan successfully
J.H. 7 Figure Seller
Networking is always an invaluable component of a live conference. And that is, yeah, that is one of the main reasons that I'm looking forward to attending this event live. So networking is indispensable.
L.G. New Seller
Want to know more good strategies about Japan. Connections and knowledge
U.J. 6 Figure Seller
I need resources in Japan that I could get hold of in order to list and sell on Amazon.co.jp… I want to rejoin the Amazon Japan market for our toys category since US market profit margin (shrank). We are not familiar with Japanese localization policy, customer’s quality expectations, customs inspection and shipping into Japan
A.L. 7 Figure Seller
You will learn
This goes beyond just translation. We’re talking about
We will explain the import methods into Japan so sellers can choice the legal and correct method
You will learn how to streamline your imports into Japan to
This includes
In this two day mastermind limited to 100 motivated sellers, you will learn:
The product category is not the most important thing but more importantly is the fact that your bestselling SKUs have 1500 reviews or more.
You already have product development down. And you already have had success in the US and Canada. But if you launch a new product in the US and it does $10k a month, that doesn’t really move the needle for your business at this point.
It’s the law of diminishing returns when it comes to repeating the same thing and getting lesser results.
You’re looking to take a bigger swing. Rather than adding an additional SKU you want to add a new business unit. But you are not sure about the whole process of setting up to sell into Japan.
Dealing with the language barrier, import and compliance regulations and costs uncertainties, and marketing to a different type of customer with Japanese buying behavior.
Then the 7FSJM is a great opportunity because you will learn the ROADMAP to open up a new marketplace to add an additional $965k to your revenue in 2024.
Similar brands have experienced this in their Amazon Japan product launches in a 12 month period.
Moreover you can take advantage of the Amazon global reviews system to carryover all of your reviews to Japan on Day 1 when you launch.
This gives you an unfair advantage because the competition in Japan is weaker overall, the number of sellers are fewer, and the review thresholds are lower.
All in all this will make things a lot easier for you as an 8 figure seller selling into Japan.
In terms of the mindset when dealing with these challenges entering Japan, after you cross the bridges to sell into Japan you will look at these challenges as a MOAT around your business to keep your competition out of Japan.
In other words they are a natural barrier to entry.
You have had some success in your main market but growth has plateaued or you have maximized your success.
Perhaps the new round of Amazon seller fees are taking a big chunk of your margins.
You could be a digital nomad running your business remotely from Chiang Mai or Bali.
You probably have a very lean team of VAs and/or contractors but not employees.
You sense that Japan is a good marketplace but you’re not 100% sure yet.
You did some preliminary keyword research on Japan and the keywords that rank on Amazon.com are not showing the same results as on Amazon.co.jp.
You’re not sure if import or compliance regulations will be cost prohibitive for your products.
Then this event is right for you because
You will be able to learn exactly how to find out the JP keywords for your product and how competitive they are, search volume, and also cultural adaptations and considerations for how your product may be used in JP
You will get all of your import/compliance questions answered by Japanese compliance experts at the event.
You will learn how to Japanify your product to make it more culturally acceptable to JP and increase conversion rates.
You’re doing significant sales and your job is international expansion.
You are considering different marketplaces like Germany, UK, and off Amazon and weighing the pros and cons.
This is the right event for you because
The key is the reviews because reviews in Japan are significantly lower.
If you have at least several hundred reviews and your product has product-market fit in Japan I will strongly consider attending.
Rather than investing in new product development and the whole cycle from development, prototyping, launch, marketing, ranking, optimization, you can directly take your existing SKU to market in Japan.
Let’s talk in terms of ROI
You only need to need ship few hundred units of your existing SKU to Amazon’s Japan fulfillment center and pay the $40 a month Amz professional selling plan
Need to make some changes to your listing in terms of japanese keyword ranking, translations and product image localization.
And you will require Import compliance regulations, labeling adjustments, and working with an Agent to import into Japan.
But you will not need to open up a new company.
And remember when you launch you will carryover your reviews. So literally you will be at an advantage compared to the weaker competition in most categories in Japan.
This event may not be a good fit for you if:
In all, if this is for you, then this is actually a very low investment for a high chance of unlocking a new business unit in Japan to add $300-965k to your revenue this year.
This Amazon FBA opportunity in Japan literally dumbfounded an MBA professor I spoke with recently.
His knowledge was the old way of doing business and trying to enter the Japanese marketplace through traditional retail distribution channels and hiring a local country manager and trying to market the brand through traditional offline channels resulted in most brands failing in Japan.
This new opportunity selling through Amazon FBA, the #1 ecommerce platform in Japan, that can market to 126 million people with such little investment simply didn’t exist just a few years ago.
Now with Amazon and Ecommerce you literally can fastrack your selling into Japan.
If this sounds like you, I recommend you join 7 Figure Seller Japan Mastermind in Okinawa Japan Apr 8-10, 2024.
Want to sell into the 4th largest Amazon marketplace that virtually nobody is talking about?
There’s no need to spend months figuring this out – over 2 days, you will learn the exact steps to launch and sell your products on Amazon Japan.
The complete turnkey solution to sell into Amazon Japan
Launch strategies that are unique to Japan (throw out your US/EU launch playbook)
External marketing strategies native to Japan (beyond PPC)
Make all the connections you need to sell into Amazon Japan – importer of record, warehousing, accountants, trademark agencies, translators and more
The A to Z of How to sell into Amazon Japan even if you don’t speak any Japanese
The most common mistakes sellers make when selling into Japan (Japan is not US or EU)
The exact requirements for your product to be imported into the countries
This is the best time of year to visit Japan and you will be a short flight away from China, Hong Kong, Vietnam, India, Thailand, and other Asian countries to take advantage of trade show season in April. Besides the beauty of Okinawa, you can also make this most of your trip by:
You will
Even if right now you know nothing about selling in Japan, you will have everything you need to sell in Japan at the Amazon Japan Mastermind.
And you will have the right connections.
You will be able to execute and sell into Japan in weeks.
And you will meet real sellers and mastermind with them to grow your business to the next level.
If you have any questions at all, we will answer all your questions and we will leave no stone unturned.
Amazon and Ecommerce sellers that want to sell into Amazon Japan (the 4th largest Amazon marketplace in the world - that nobody is talking about)
So we're going to offer you everything they need to successfully sell in Amazon Japan.
This will be a unique speaker lineup (Not the same speakers you see at every conference).
I’ve spent months handpicking the right sellers and Japan ecommerce experts that will guide you as you enter the Japan marketplace.
You will learn from:
We will have all of the steps you’ll need from A to Z to just start selling in Japan
The Japan Guy
Head Compliance Specialist for Yunige’s US region
Co-founder and CEO of PPC Ninja
Founder of Plugable Technologies and Co-founder of PPC Ninja
CEO at BSJ K.K.
Creator of Billion Dollar Seller Newsletter
Vice President of Keypath Inc.
President & Representative Director at Big Picture International, Inc.
Chief Community Officer of Carbon6,
Founder of Private Label Legion Online Community
Owner of Multiple Ecommerce Brands, with 2 exits
Founder of Zignify Global Product Sourcing.
Founder of EarthShip Inc YouTuber, 95k subscriber
CEO of Seller Systems
Live in Okinawa, Japan
Easy to fly into and transit to other parts of Asia
Apr 8-9, 2024
You will have time to get direct over the shoulder feedback from our speakers and other sellers.
Expected turnout: Intimate group of 7 and 8 Figure Amazon Sellers in a mastermind setting. Beyond the masterclasses, you will have time to get direct over the shoulder feedback from our speakers and other sellers.
Location: Okinawa, Japan - Easy to fly into and transit to other parts of Asia
Daytime- Hangout at the Hilton Pool Beach Club (for early arrivals)
17:00 - 19:00 Pre-Event Networking Drinks Mixer at the Bar
Note: The afternoon's plan will be updated based on the shopping mall tour duration and transportation logistics.
Activities -
10:00 -12:00 Options TBD
PLEASE VOTE - for your favorite Fun-day activity on Apr 10 (pls indicate if you can join or not) - Deadline Thurs Mar 28
VOTE HERE https://forms.gle/ucSnfP4bk8zwq75A7
7 Figure Seller Japan Mastermind - Okinawa, 3 days (Apr 8-10, 2024)
Pre Event
You will get
Save $200
Pre Event
You will get
Save $200
7 Figure Seller Japan Mastermind - Okinawa, 3 days (Apr 8-10, 2024)
Pre Event
You will get
Save $200
Pre Event
You will get
Save $200
Pre Event
You will get
During this time, you will have the valuable opportunity to network with seven and eight figure sellers that are already selling in Japan. You can ask them questions about their business and your business (i.e. What challenges you have, what is your secret of success, etc.).
The most valuable thing is the relationships that you build and not just the content you learn. This is a perfect opportunity to build relationships with other successful sellers and eCommerce experts while enjoying this exclusive VIP mastermind in Okinawa, also known as the Hawaii of Japan.
Limited to 12 Participants
Save $200
Get access to the 7 Figure Seller Japan Mastermind recordings and learn the secrets on how to earn an additional $300k to $965,593.
This event will be IN-PERSON.
I suggest you arrive no later than the morning of Apr 7rd in Okinawa. We will have a pre-event mixer the evening of Apr 7rd. It will be a great chance to meet some of the other attendees, speakers, and sponsors before we begin on Apr 8.
For VIP members we suggest arriving by Sat Apr 6, 2024 in Okinawa. This way you can rest up and participate in the half day VIP Boat tour on sun Apr 7th.
Hilton Okinawa Sesoko Resort
5750番地 Sesoko, Motobu, Kunigami District, Okinawa 905-0227, Japan
https://maps.app.goo.gl/SkJ5ZWyzDLrqxtGz9
We recommend you fly into Tokyo or Osaka Airports. And then transfer to Naha Airport in Okinawa
No, Japan offers visa free access to citizens from 68 countries according to Japan’s Ministry of Foreign Affairs. Check here for details.
No. The costs to sell and ship products into Japan will be about the same as selling in other marketplaces around the world.
The shipping costs could be lower and the speed faster if you are sourcing your products from China or Asian countries.
Japan is a lot closer to these manufacturing regions and you can get them there in weeks rather than months.
This allows you to turn over your inventory faster to save you time and money and free up your cash flow from having to order months and months of inventory than if you were shipping products to the US or EU from Asia.
Moreover, the Japanese Yen is at a 30-year low against the US Dollar. This means that things in Japan will feel cheaper than before.
Couple that with the fact that Japan has been in a long period of stagnation and prices have not risen significantly.
This means that Japan may not be as “expensive” to do business in as you think! In fact for some people it may be a bargain especially if you can add an additional $300-500k to your revenue!
Hilton Okinawa Sesoko Resort. We have a special corporate rate reserved for our guests.
Contact us to learn more.
Gary Huang founded and hosted the inaugural 7 Figure Seller Summit in 2018 where over 2,800 people attended online to learn how to create a million-dollar e-commerce business.
Moreover Gary is a veteran e-commerce entrepreneur selling physical products on Amazon, eBay, Shopify, as well as his own websites since 2004. Gary owns a number of private-label brands.
Born and raised in Los Angeles, Gary has been based in Japan since 2020 and previously was in Shanghai since 2008. He has worked with hundreds of Chinese suppliers, having managed multimillion dollar sourcing campaigns for clients in the US and Brazil.
Gary has been featured in Jungle’s Scout’s Million Dollar Case Study, Webretailer.com, and spoken at the Global Sources Summit in Hong Kong, as well as being quoted by NPR and Bloomberg.
He also served as the Chair of the American Chamber of Commerce in Shanghai’s Supply Chain Committee.
Gary is a husband and father.
(EN) Hilton Sesoko in Sesokojima, Okinawa
(JP) 沖縄県瀬底島のヒルトン瀬底
(EN) Hilton Okinawa Sesoko Resort
5750 Sesoko, Motobu, Kunigami District, Okinawa 905-0227, Japan
(JP)ヒルトン沖縄瀬底リゾート
〒905-0227 沖縄県国頭郡本部町瀬底5750